PRODUCT AMBASSADORS

The Concept

To stimulate sales by interacting on specific target audiences in favourable surroundings.

Product Ambassadors

Examples:

Financial world
Students promoting financial company at campusses through Safety Trophy.

Consumer goods
Italian restaurant holders promoting italian cars.
Beach actions for beverage companies.
Interactive communication channel examples:
  • Ambassadors are posted at campusses, distributing participation leaflets
  • Radio messages are linked to info-telephones, with extra incentives for the callers
  • Website

Contest & Interaction

Participation form used for Mercator Safety Trophy.
Results

Increased sales and customer fidelity through personal involvement and total immersion techniques.


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